July 13, 2009

Reverse Marketing

So I'm a big believer in reverse marketing. That is, when I see an ad I don't like, I commit to not give that product/company any of my business. Example: I never eat at Quiznos - unless the person I am with has their heart set, which curiously has happened before. Last year I think I ate there 3 times. I felt dirty every time. The old singing roadkill commercials were disturbing, and the new talking oven commercials make my skin crawl. Seriously, "Put it in me, Scott"?!?!?!

Anyway, here's the latest product I will never buy.

That's not the creepiest commercial they've come out with, but it's the only one I could find online. Actually, compared to the others, this one is pretty cool. Very reminiscent of the Beijing Olympics opening ceremonies, which were also equal parts inspirational and disturbing.

But the new ones, with the computer-enhanced girl talking in near monotone about her day-to-day activities.....a little too AI for me. Creepy. "Let the phone run your life" kinda creepy.

I wonder what this says about me as a person. Am I the only one who commits to not buy a product because of their marketing strategy? What would be in your reverse marketing crosshairs?


  1. No you're not the only one. I refuse to go to Red Lobster because of one of their commercials last year. It was creepy.

  2. I don't remember the Red Lobster ones....now I'm curious.


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